Florida Parent-Educators Association
After 20 years, this association of home schooling parents needed an update. We developed a new logo, completely redesigned all publications to coordinate with one another, and converted one annual publication into two re-purposed issues.

New Publications Enhance Membership
Publications were instrumental in adding value to membership in the FPEA. We proposed that  The Guide to Home-schooling be converted from a free publication to a members-only benefit. Additionally, it was more than doubled in size and scope. The newly designed  free publication became a booklet scaled down in size and content (making it a more economical give away) and given the name Starting Point. We also gave these publications a shared visual and editorial theme for continuity and interest.

Primary publication for member communication

Expanded comprehensive guide

introductory guide

Enhanced Publications
Identity Design
& Branding

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